Creating TikToks for nixit involved a mix of creative storytelling, trend analysis, and strategic content production to educate and engage audiences. Responsibilities included:

Concept Development, Research & Scripting – Researched trends, brainstormed ideas, and wrote engaging scripts that aligned with nixit’s brand voice, focusing on menstrual health education, product benefits, and relatable period experiences.

Filming & Editing – Shot high-quality TikTok videos using a mix of on-camera presentations, stop-motion, product showcases, and aesthetic lifestyle clips. Edited content using CapCut, InShot, and Adobe Premiere Pro to enhance visuals, add text overlays, and ensure a polished final product.

Trend & Sound Tracking – Monitored TikTok trends, viral challenges, and popular sounds to incorporate relevant themes into nixit’s content strategy for increased discoverability.

On-Camera Presentation & Street Polling – Acted as a brand representative in TikTok videos, delivering product education, answering FAQs, and making menstrual health topics more approachable. Conducted street polls and interviews to gather public opinions on menstrual health, breaking down stigmas and encouraging open conversations.

Community Engagement – Responded to comments, engaged with trending content, and encouraged conversation around menstrual health to build a supportive online community.

Influencer Collaborations – Worked with content creators and influencers to develop TikTok partnerships, co-create videos, and expand nixit’s reach to new audiences.

Performance Tracking & Optimization – Analyzed video engagement metrics, iterated on content formats, and adjusted strategies to maximize views, shares, and audience retention.

This role required a strong understanding of TikTok’s evolving landscape, a balance between education and entertainment, and the ability to create content that felt both authentic and informative to nixit’s community.